About Us
Unlocking potential. Optimizing processes. Solving complex challenges.
Our boutique consulting firm specializes in a human-first approach to harnessing the power of emerging technologies and the drivers shaping the future. Consider us your success partners, helping clients confidently navigate a rapidly changing landscape while making a bigger impact with better outcomes. We provide tailored solutions for diverse sectors, including health, education, government, manufacturing, mobility, clean energy, and culture.

Meet our Community
of International Experts
We are a small team, but we pack a talent punch. We are a network of innovative leaders, researchers, industry specialists, and educators passionate about finding solutions for the challenges that organizations and companies face today and the future we create together.

Founder
Shaheena Mohamed
Shaheena Mohamed is a senior policy advisor with over 20 years of experience in a variety of areas including national competitiveness, sustainability, business environments, and emerging technologies. She brings rich experience in regional and global policy, having worked for the Emirates Competitiveness Council in the UAE Prime Minister's Office, the World Bank Group, the UN Capital Development Fund, implementing public and private sector projects. She has a passion for leveraging innovation systems to drive organizational agility and transformation. Shaheena has won an international award for her work in implementing a high-impact model for innovation in the public sector.

Managing Director
Amin Tejpar
Amin Tejpar is a dynamic leader with expertise in capacity building, future readiness, and systems thinking. With over 20 years of experience in education and capacity-building, Amin has developed a keen understanding of fostering a culture of continuous learning. Amin excels in designing and implementing comprehensive initiatives and programmes that foster innovation and development. His strategic mindset, combined with a deep understanding of complex systems, enables him to navigate the ever-evolving landscape and equip teams with the skills and mindset necessary to thrive in the future.

Public Sector Advisor
Nouf Al Falasi
Nouf al Falasi, a strategic leader with 20+ years of experience in the UAE government, excels in streamlining planning processes, fostering business-friendly environments, and driving innovation. As a sought-after speaker and trainer, she specializes in areas of public policy, strategic planning, impact evaluation and customer satisfaction. Nouf actively contributes to think-tanks and international forums, including the World Economic Forum and the Global Agenda Summit.

Founder, SRA Academy
Digital Lean Sigma
Science & Technology Advisor
Dr. Ijaz Rauf
Dr Ijaz Ahmad Rauf, a Lean Six Sigma Master Black Belt, boasts over 30 years of experience in optimization, innovation, engineering, and research with expertise spanning from nanotechnology to machine learning. Dr Rauf has a track record of implementing process improvement strategies that have resulted in substantial savings for companies. A renowned physicist, Dr Rauf has won two gold medal awards for academic achievements, has written over 100 scientific publications, and is the inventor of the Grain Boundary Engineering Process, which has received international recognition.

Chief Enterprise Architect
Founder, WhiteSparrow Labs
Jason Uppal
​Jason Uppal, the principal architect at WhiteSparrow Labs, is a distinguished practitioner in Enterprise Architecture (EA) with over two decades of experience driving digital transformation in private and public sectors. His expertise spans a comprehensive range of EA frameworks, metamodels, modelling languages, and tools. Jason's insightful leadership, contributions to policy documents, and industry benchmarks make him a trusted innovator advancing the indispensable discipline of EA in today's ever-evolving technological landscape.

Operations Director
Ideas UK
Innovation Advisor
Zena Cox
​Zena Cox, leveraging her 15+ years of leadership and as the Operations Director of Ideas UK, excels in cultivating innovative environments and fostering growth within organizations. With qualifications in Prince 2 and Black Belt Sigma, she strengthens innovation systems and ideas systems in the UK, UAE, and Saudi Arabia. Her extensive public and private sector experience enables her to align organizations' strategic obejctives and nurture innovation talent within the organizations.

Program Director, Health Informatics, University of Toronto
Founder, SRA Academy
Dr Karim Keshavjee
​Dr Karim Keshavjee is the Program Director – Health Informatics (MHI) at the University of Toronto. He is a distinguished and widely-published scientist, professor and a leader in predictive analytics and systems-based thinking. With a focus on knowledge translation—from bench to patients—Dr Keshavjee's thought leadership drives transformative health solutionsin Canada and internationally. He architected Canada’s Primary Care Chronic Disease Surveillance System (CPCSSN). As of mid-2023, CPCSSN is leveraging data from 1500 physicians across Canada, making health data securely available for medical research.
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Health Informatics
Product Development
Dr Armin Darvishzadeh
Dr. Armin Darvishzadeh brings together skills in healthcare, informatics, and strategy with a focus on structured data, data analytics, and next-generation EMR, His expertise in data management, interoperability, privacy, and standards, along with his business acumen, enable data-driven decisions across a variety of projects and industries. Dr Darvishzadeh promotes stakeholder participation and regularly produces results of industry excellence and innovation using a strategic approach influenced by Lean Six Sigma.

Connectorpreneur
Business Development
Regional Expert
Safdar Rashid
Safdar Rashid has over 30 years of experience in business development. He specializes in creating 'ecosystems of opportunity,'connecting people, ideas, and cutting-edge technologies to create value. Safdar provides a distinctive regional perspective by fusing his business savvy with a wealth of knowledge about the UAE and GCC, and a deep engagement with its culture and history. He incorporates this rich understanding of the region into his approach to business development strategies.
OUR COLLABORATORS


